Monday, August 24, 2009

Is that a coin holder in your pocket or are you just happy to see me?

In my 2nd year in the promotional products industry, I landed a very good client with some real potential. The client is a young up and coming financial firm headed up by “Jim”, a very shrewd business man in his early 40's. Jim and I hit it off great. I can’t tell you how excited I am for this opportunity.
The first project I do for him is a coin/key holder for a trade show.( Sort of a cylinder tube with rope on it to wear around your neck ). Jim’s assistant picked it directly out of a catalog. This is going to be a slam dunk! They’re ordering 1,000 units, an easy logo to imprint and no issue on price. What could go wrong?
I’ve checked on the delivery and the holders have been delivered the day before Jim’s company needs them. Excellent. Another deal in the books and I breathe a sigh of relief. Well, all of a sudden a get a phone call and its Jim. He’s says” Danny, come to my office right now.” I said, “ Is everything alright?” He replied” Danny, I need to see you right now” I hopped in my car and got to his office in about 30 minutes.
Jim calls me into his office and says, “Danny, what does this Coin/Key Holder look like to you?” ( the coin holder was a 5" inch Vinyl Cylinder in a Natural color-almost skin like). I said, “Jim, it looks ...” Jim interrupted me “ Danny, it looks like a #@$*%& ! (An adult toy that rhymes with HILDO). I said, “Yes, Jim it looks like a $%*&@” Now I’m sweating bullets thinking I just lost a potentially great client and I own 1,000 @$#%*.
Jim, says “Danny, I like you and I didn’t get to where I am in life by not taking risk. So I’m going to take these to the trade show and see what happens. If they are a flop, you own them.” What could I say? Nothing.
Well, I get a call 3 days later saying the coin/key holders were a hit. Everyone at the show thought they were hilarious and the traffic at Jim’s booth was awesome. They ordered another 1,000. The lesson learned is when problem occurs, like taking off a bandage, deal with it immediately. The fact I drove to Jim’s office and was ready to do anything to solve this problem, showed I cared and it secured a client.

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