Persistence Pays Off

So today, I’m meeting with a good size law firm in Chicago that about 8 years ago, I was providing them with all their promotional products. They gave me a good amount of business.

Well, 8 years ago my buyer left the firm and the new buyer basically said, “I have a vendor, I’m not switching and you don’t need to call me again”

Oh nice!

I decided to keep calling the firm once every 4 months to see if this buyer was still there.

Finally, in July 2010, I called and the buyer was gone. There was a new buyer that had never been in law industry. Unfortunately, it seemed like the old buyer gave her notes on me and she was not really receptive to meeting with me.

I kept calling every month.

Finally she gave me a meeting today for a small project.

I meet her this morning and she says “I’m really busy because I’m going out of town Saturday”

I said, “Where are you going?” she says “Acapulco” I reply “I was just there a month ago, where are you staying” ( I actually was there a month ago)

She replies “The Grand Mayan” I reply, "That's where I stayed!" (actually did)


So we talked about Acapulco for about ½ hour then got down to business where she was really receptive to the items I brought to show her. I left with a request for a quote and another meeting for anther project.

I'm feeling good that I'm back in the firm and will get my business back to where it was before.

So, for all of you sales professionals out there, don't give up or give in. Stay the course and keep at it. Persistence does pay off.